Event Format

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Event Format
Strategic Decision-Making Checklist
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Checklist
For each criterion, please select the most applicable option (A, B, or C
) 
and consider the strategic implications for your organization:
Digital Transformation and Engagement
A
 High-level digital engagement strategies are in place to foster virtual participation.
B
 Digital components can complement and enhance physical interaction.
C
 Face-to-face engagement is paramount and cannot be substituted.
Economic Forecast and Budget Allocation
A
 Prudent budgeting required due to economic uncertainty.
B
 Prepared for a moderate investment with a focus on cost-effective solutions.
C
 Ready to invest in a premium experience that reinforces brand positioning.
Inclusivity and Accessibility Alignment
A
 Commitment to universal access is a top priority.
B
 Striving for broad accessibility while balancing other event elements.
C
 Accessibility is provided, ensuring compliance with all regulations.
Sustainability and CSR Initiatives
A
 Strong mandate to demonstrate leadership in sustainability practices.
B
 "ƨƕơêĸśêĆŐĔȿƋƎêćơĸćĔƕȿêƎĔȿĸśơĔĭƎêơĔĎȿơŧȿƎĔǗĔćơȿćŧřƋêśǈȿǁêŐƨĔƕȡ
C
 Standard environmental considerations will be met.
Adaptation to New Work Dynamics
A
 Engagement strategies must align with a predominantly remote workforce.
B
 Flexible solutions are needed to cater to a hybrid workforce.
C
 ¸ĴĔȿĔǁĔśơȿćêśȿćêƋĸơêŐĸǒĔȿŧśȿơĴĔȿĆĔśĔǖơƕȿŧĬȿêȿćŧŐŐĔćơĸǁĔȿĸśȳƋĔƎƕŧśȿĔǇƋĔƎĸĔśćĔȡ
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Checklist
For each criterion, please select the most applicable option (A, B, or C
) 
and consider the strategic implications for your organization:
Health and Safety Compliance
A
 Health directives necessitate a virtual setting.
B
 Possibility to adhere to health guidelines in a controlled hybrid environment.
C
 ŧśǖĎĔśơȿĸśȿćŧřƋƎĔĴĔśƕĸǁĔȿĴĔêŐơĴȿêśĎȿƕêĬĔơǈȿƋƎŧơŧćŧŐƕȿĬŧƎȿêśȿĸśȳƋĔƎƕŧśȿƕĔơơĸśĭȡ
ROI and Analytical Considerations
A
 Essential to leverage data-driven approaches for a measurable virtual ROI.
B
 MǈĆƎĸĎȿĬŧƎřêơȿƕĴŧƨŐĎȿƋƎŧǁĸĎĔȿêȿĆŐĔśĎȿŧĬȿƍƨêŐĸơêơĸǁĔȿêśĎȿƍƨêśơĸơêơĸǁĔȿĆĔśĔǖơƕȡ
C
 In-person event's ROI is maximized through networking and relationship-building.
Brand Impact and Legacy
A
 The virtual environment must amplify the brand's digital presence and message reach.
B
 Hybrid events should offer a cohesive brand experience across all platforms.
C
 Physical events are crucial for substantial brand moments and live experiences.
Duty of Care and Participant Welfare
A
 ,ŐĔǁêơĔĎȿĎƨơǈȿŧĬȿćêƎĔȿĸśǗƨĔśćĔƕȿơĴĔȿśĔćĔƕƕĸơǈȿĬŧƎȿêȿćŧśơƎŧŐŐĔĎȿĔǁĔśơȿĔśǁĸƎŧśřĔśơȡ
B
 There is a balance between offering choice and ensuring safety.
C
 Participants are accustomed to personal responsibility within event settings.
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Results
Count up your answers and compare them 
with the guide below.
Mostly A: Virtual Event - Unlock the Power of Cutting-Edge Technology
In a world rapidly shifting towards digital frontiers, virtual events are more than just a meeting - they 
êƎĔȿêśȿĸřřĔƎƕĸǁĔȿĔǇƋĔƎĸĔśćĔȿơĴêơȿćêśȿƎĔĎĔǖśĔȿĴŧǂȿǂĔȿćŧśśĔćơȡȿ,řĆƎêćĔȿơĴĔȿĬƨơƨƎĔȿǂĸơĴȿćƨơơĸśĭȳĔĎĭĔȿ
technology, including the thrilling possibilities of virtual reality. Dive into the metaverse, venture into VR 
events, and explore other immersive categories to stand out in the digital crowd. Whether it's a single event 
or a part of your larger event strategy, virtual events offer the perfect canvas for building communities and 
hosting recurring events that leave lasting impressions.
 
pŧƕơŐǈȿțȿMǈĆƎĸĎȿ,ǁĔśơȿȳȿ¸ĴĔȿŧśǗƨĔśćĔȿŧĬȿ¤ĔêŐȿêśĎȿ%ĸĭĸơêŐȿÖŧƎŐĎƕ
Hybrid events represent the fusion of the tangible and the digital, where innovation knows no bounds. 
Identify the pivotal moments for in-person interaction and amplify them with digital elements that 
captivate your remote audience. Hybrid events can take various forms, from simultaneous in-person and 
virtual gatherings to event series that commence with a digital pre-meeting, leading into a live event, and 
culminating in an immersive in-person experience. Embrace the future of hybrid, where new and exciting 
ơĔćĴśŧŐŧĭĸĔƕȿƎĔĎĔǖśĔȿơĴĔȿĆŧƨśĎêƎĸĔƕȿŧĬȿĔśĭêĭĔřĔśơȡ
Mostly C: In-Person Event - The Art of Unforgettable Connection
How to decide?
In-person events are where the magic of human connection comes to life, breathing vitality into your 
ćŧƎƋŧƎêơĔȿĆƎêśĎȡȿQơȼƕȿơĴĔȿƋŧǂĔƎȿŧĬȿêȿǖƎřȿĴêśĎƕĴêōĔȜȿơĴĔȿǂêƎřơĴȿŧĬȿêȿĭĔśƨĸśĔȿƕřĸŐĔȜȿêśĎȿơĴĔȿƋĔƎƕŧśêŐȿ
touch that leave indelible imprints. Focus on crafting an unforgettable experience that celebrates personal 
connections, embodying the very essence of your corporate brand. In the world of events, the real and 
the tangible have their special place, offering unparalleled opportunities to forge lasting relationships and 
deliver unmatched value. 
•
 Make an informed decision aligned with the company's strategic objectives.
•
 Assess the event format's potential impact on the brand's reputation and equity.
•
 Align event goals with the company's overarching CSR and sustainability initiatives.
•
 Ensure the chosen event format provides the best ROI  
and aligns with participant expectations and welfare.
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Event Format

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